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Learning Instructional Design from the Gurus – The Fiction Writers!

You know something? If you are looking for an Instructional Design Guru, look at the master storytellers – look at Arthur Hailey, Sidney Sheldon, Ken Follett, John Grisham, JK Rowling, Agatha Christie, Wilbur Smith...and all others who’ve transcended the boundaries of their countries to write stories that have a universal appeal. If you want to choose a learning ground, choose a book written by them, and see how they apply instructional design principles intuitively and create experiences that are so vivid that you land into the book, right by the side of the hero or heroine!

If you want to find an Instructional Design Guru in India, you won’t find anyone better than Chetan Bhagat, who excels in audience analysis and content design. What in his books makes him the first Indian author to have caught the fancy of the masses? His audience is everyone who can read English minus those who we call the intelligentsia.

If I’ve spent about two decades of my life, reading; I’ve spent about eighteen of those years reading fiction. My true ID gurus are the novelists of this century. So next time, when you go to your favorite bookstore, walk past the non-fiction, and spend some time in the fiction section.

Here’s what you should do.

Find an Evergreen Author:
Find an author who’s been there for what seems to be forever. I recommend evergreen authors, because the chances that you’d stumble upon a completely no-go book in their collection are slim.
Here are my recommendations:
If you like:

Find a Story that Appeals to you:
In the collection of your selected author, find a book with a back-flap brief that interests you the most. The back-flap tells you something about the story and its settings. Usually, we prefer the books that our prior schema engages with. So if you’ve worked in a Steel Plant, you’d prefer Wheels by Arthur Hailey than Hotel or Airport by him. Choosing a book that connects with your existing schema will also help you analyze the book from the SME’s angle.

Buy the Book:
I think we are experts at the skill of buying...so I’d not waste your time telling you about how you should go about doing it. (Aha...and I achieved it without the pre-test!)

Read the Book...and Stop!
The bad news is that the moment you’d begin reading, you’ll find yourself drowning into the storyline. As a learner, you should try to analyze your behavior and figure out its root cause. If a smart, mature, and intelligent person such as you could lose your real-world bearings and enter the fictional world created by a fiction-writer...there must be something to learn.

So force yourself to stop at the end of each chapter.

Review the Chapter you’ve just read:
Check out the chapter for:

  • Who was the intended audience for the book and how the content of the chapter addressed the audience?
  • What dragged you into the story?
  • How the writer introduced the characters?
  • How was humor used?
  • Where the characters black, white, or gray?
  • How were the characters named?
  • What kind of language was used for the dialogs?
  • Were you learning expect a particular behavior from each the characters? Why?
  • Where were the hooks placed?
  • What made you check your watch at the end of a chapter to find out whether there was time for reading the next chapter?

I am not a critique, nor do I ever want to be one – but I do reflect over what I read. I like to put myself in the position of the author and try to see why he did certain things with the content.

Not many authors would allow anyone to peep into their lives, nor would they assume the position of an enabler for other fiction-writers, but Ken Follett , who I admire for his storytelling genius, is different. At his website, you’ll find some advice for the new authors, who’d like to make a career in fiction writing. I recommend that you go through it. From the viewpoint on an ID, there’s a lot to learn there.

Now Apply:
If you are wondering how you could apply your learning from fiction to content, think again. You too write for an audience. You too use characters in your content, create scenarios, try to hold the learner’s attention, and attempt to create a suspension-of-disbelief for them. You need to make your content as sticky as they do. I agree that you won’t be able to apply it all the time, and in the same measure. Apply it wherever you can...even in technical content! Yes. Nobody stops you from leaving a hook at the end of a topic/module/any cohesive bit of information! You can connect with your audience through language, through examples, and even through the tone used for addressing the learner.

Speak of all other kinds of content, the applicability of this knowledge increases manifold. Remember that it takes the same amount of time to lay a brick askew, that it takes to lay it right. It’s the skill of the bricklayer that would decide whether the building would be a scar or a spot of beauty.

So, next time when someone tells you that:

  • Text is boring!
  • Text leads to least retention!
  • Text needs to be jazzed up!

Tell them that text is beautiful. It’s the most potent format for knowledge transfer. It has its limitations, but those limitations have nothing to do with the interest levels it can generate, nor with the possibility of retention.

Ask not what text can do for you; ask what you can do with text!

 

 

Author: Shafali R. Anand

 

(Read other articles by the author in Wavelength's Articles Section)


Creative Commons License This work is licensed under a Creative Commons License.

 

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