CONTENT WRITING FOR THE WEB CERTIFICATE ONLINE COURSE
(The CWWC Online)

Wavelength has stopped offering courses and trainings, so it shall not be able to offer the Instructional Design /Content Writing Courses, Trainings, and Workshops by Shafali R. Anand.
For the IDCD Course or the Training Programs conducted by her, please visit
www.CreativeAgni.com.

The CWWC Online course is offered 4 times a year. The sessions are as follows:

Course Name: Content Writing for the Web Certificate (Online) Course - CWWC Online

Who Should Join this Course?

Individuals with good writing skills, who wish to:

• write content for the web on a freelance basis.
• become a part-time web-content writer as their current schedule doesn't permit them to take up a full-time job.
• enhance their web content by making it stickier and promoting it better.
• make their content both audience and search-engine friendly.
• write powerful blog/personal website content.
  

Pre-requisites for the Course :

• The applicant should have good command over written English.
• The applicant should be a graduate.
  

Course Objectives:

Upon completing this course the learner should be able to:

• create audience-mapped web-content.
• determine the most effective web-presentation method for achieving the desired content objective.
• make the web-content searchable, usable, and accessible.
  

Thus, after the successful completion of this course, the learner should become skilled at creating effective web-content for personal or organizational use.

CWWC Online - Content Outline:  

1. Web Content Writing and its Impact
2. How the Virtual World Lives and Connects
3. Characteristics of a Good Web Site
4. The Visitor’s Web-behavior
5. Foundational principles for Web Content Creation***
6. Usability and Page-layout
7. Gaining the Visitor’s Attention
8. Process of Writing Web Content
9. Goal Determination
10. Audience Analysis
11. Content Organization – Mastering the Inverted Pyramid
12. Aesthetics & Media
13. Web Media Components
14. When to use what – Effectiveness vs. cost!
15. Improving searchability of information - Search Engine Mechanics
16. Understanding Metadata - Effective Use of Key Terms in the Content
17. Ensuring clarity in View of Anticipated Cognitive Dissonance
18. Language and Writing Style
    • Use of Inclusive language
    • Recognizing and Avoiding Clichés
    • Nuances of grammar and punctuation
19. Hyper-linking Content for a Cohesive Presentation
20. Accessibility – An Overview
21. Understanding Web 2.0
    • Introduction to blogging as a self-publishing tool
    • Introduction to social-networking as a promotion mechanism
22. Mistakes to Avoid
    


*** Comprises:

• The Gestalt Principles
• The Motivational Principles
• Cognitive Dissonance
• Cognitive Load Theory
• Other relevant concepts.

CWWC Online - Learning Methodology:

• Course Design, Development, Implementation based on Instructional Design Principles
• Readings - Lectures
• Case-studies
• Interactive activities to guide learning
• Professional Tips
• Interactive exercises with immediate feedback
• Assignment Submissions & Review
• Creation of:
  • Persona
  • Content Plan
  • Web-content
• Facilitated Online Discussions (asynchronous*)
• Continuous evaluation & feedback

(*Asynchronous discussions allow participation according to your convenience.)

Course Duration: 1 Month

Course Facilitated By:

• Shafali R. Anand (Chief Instructional Architect, Wavelength;
  Editor & Publisher - Creative Agni - An eZine for Instructional Design & eLearning. )

CWWC Online - Certificate:

• Upon successfully completing this course you will receive the Content Writing for the Web Certificate from Wavelength.

A Closer Look at CWWC Online Course:

The CWWC Online is learning effectiveness wrapped in a neat one-month duration course. This course aims at arresting your attention right at the beginning and then sustaining it through an instructionally effective array of learning, practice, and assessment activities. It takes you through cases and scenarios that could’ve been drawn from your life, helps you resolve real-life web-content design and writing issues, and enables you to create powerful web-content.

This course distills the cumulative skills of Wavelength, which have been applied and tested by our esteemed participants again and again through our other online courses. It is designed to make you proficient at gathering your thoughts, connecting them with one-another, and writing content that your intended audience would love to read. Additionally, it also helps you gain an edge over other web-writers by providing you a sufficiently strong technical foundation to build and present your content accordingly.

The CWWC Online achieves all this and more through a thoughtfully designed sequence of activities that help you practice and gain proficiency through constructive feedback.

This course is designed to reach the creator within you and equip you with the additional skill-set that includes web-content creation techniques, knowledge of web-mechanics, and content presentation based on usability principles. Thus, it aims at making you an accomplished web author.

For any inquiry regarding CWWC Online course, please contact:

The Course Coordinator (CWWC Online)
Wavelength eLearning Consulting and Training Pvt. Ltd.
A - 84, 2nd Floor
Sector 65, Noida - 201301, India.
Phones: 91-120-4572760 / 91-9810324284

Views of our CWWC Online Course Participants...

"Writing is my hobby. I joined CWWC online with the intention of honing my writing skills for the web. The course more than served the purpose.
I had never before realized that there were so many nuances to writing. The course is structured in such a way that it comes through as a practical learning experience. The power of writing as a social networking tool has been lucidly presented. The assignments, discussions and quizzes were evenly spread and monitored to ensure learning happened on an almost daily basis.
And all this happened in one quick month... Kudos to the Wavelength team that made this course happen!"

Arun B.R.,
Learning Designer,
ExceSoft, Mysore

"CWWC Online is an extremely useful course for aspiring writers like me who want to know about web and wish to contribute effectively in web space with their writings. The course helps you understand the web and its reach, equips you with effective techniques for web wriitng and explains the theories that drives our online behaviour.

The participating experience was unique: its a very lively course that keeps you interested in this online course with its interesting design and real life examples. The course uses interesting characters, blogs and interactive tools which makes the learning easy and rewarding.

The CWWC Online has made me confident in the ways i approach my writing for web and the audience.The areas and terms like scannable and searchable content and terms like meta tags are valuable addition to my knowledge. The theories I learned have given me a new perspective while loking at blogs and web content.The basics of internet are clear now and definitely i feel much more confident as a blogger.

The most interesting thing about this course is the discussion forum. The forum topics make you think, make you ask questions and make you think beyond the obvious, apart from sharing each other's thoughts.

To sum it up, another winner from the team at Wavelength- a course that enables you to hit the ground running.

Once again, thanks for the opportunity."

Nitin Ambulkar,
Producer ,
ESPN Star Sports, Gurgaon

"The CWWC online course was a great experience. The course is comprehensive, well designed and well thought out. Its interactive design makes it easy to understand and interesting. It definitely whetted my desire for further learning and has motivated me to explore the opportunities offered on the web. The lessons were well planned and detailed with adequate suggestions for further reflection. The forums were interesting and added to the interactive experience.

Also, the course is very well organized, in terms of administrative communication, promptness of response, follow up and such; which really made it a pleasant experience. So kudos, to all you guys for your excellent work."

Juhi Basoya,
Freelance copywriter,
Delhi

Views of our other Online Courses Participants...

"The Instructional Designing course has been a very enriching experience. The
course caters to practical application of ID theories. The project given ensured that we were able to apply all aspects covered in the course, giving us a practical perspective of the end-to-end ID process.

This course has helped me build the creativity required to design courses.”

Bhuvaneshwari S,
Content Specialist,
Hurix Systems ,Chennai

"The IDCWC Online course gave me a chance to see an online course from a student's perspective. As a part of production unit that creates the online course, this perspective is invaluable. The best thing I liked about the course was that it teaches ID through a very sound ID structure. I enjoyed discovering the ID theories applied within the course, it was a-double-loop learning! The course is customized and I could relate to the example and cite my experience in the discussions and assignments. The course is exciting and a challenging must-do for any aspiring ID!”

Jayati Mukherjee,
Lead Content Developer, Tata Interactive Systems, Mumbai

"This course has been one of the greatest achievements in my life. It has helped me immensely to perform my current role effectively. This course is a must for people who want to make a career in eLearning. I have already recommended it to some of my friends wanting to start their career in ID. I am glad that I did this course.

As far as the course content goes, it is apt for people who want to learn and implement ID in their job roles. It is well structured and the information is also not very heavy for a new person to digest. The learning experience is great. The discussion forum was a great platform to discuss our views. ”

Abhilasha Iyer,
Instructional Analyst, Accenture, Bangalore

“Honestly, this has been one of the best learning experiences I have ever had. For me, it was much better than a traditional classroom setting. I was able to focus on key concepts pertinent to me without "noise."

I have seen other courses offered with promises of similar results in an accelerated format such as a week. These courses have even carried international brand names in the industry; yet, which have defied logic as to how the content could be as comprehensive or absorbed properly in such a timeframe.

I had a good time and learned from the course and my peers. The course was
great."

Brandon Tautimer ,
eLearning & New Media Designer, HD Institute, Arizona, USA.

"I had a wonderful learning experience. I thought that Instructional Design has got to do only with common sense and this course proved me wrong, as there are solid theories behind it. The 3 months duration is just perfect for someone working, not too long or too short. The course structure is very good and to the right detail designed by using good ID strategies.

The best thing about this course in comparison to those provided by other institutes is the discussion forum where all learners come to a common platform and share their opinions and learn together and the feedbacks from the mentor for all assignments. Every step of the way, we knew our progress.

I also liked the fact that the course coordinator was very active and ensured that none of us missed the deadlines. I have already referred some of my colleagues who are enjoying the course right now. I am sure anybody can handle interviews very confidently after attending this course and those who are already IDs can create good courses.”

Romola Kshetrimayum,
Sr. Training & Documentation Specialist, Oracle India, Bangalore.

"I felt the course was well structured and the activities well placed throughout the training. I enjoyed the course and the method of delivery. The course has helped to motivate me and helped me see how online training can be implemented effectively. I also enjoyed the group discussions and finding out other learner’s views on different aspects of ID. I learnt a lot about ID from the course and also enjoyed the learning process that was used.

Thank you wavelength, for a course well designed as well as interesting. ”

Kogiela R,
Instructional Designer, Nedbank, Johannesburg,
South Africa

"This was my first experience of e-learning. I never thought I could complete the course successfully while on job. But thanks to your strict schedules, I was pushed towards completing my assignments on time. I really appreciated the feedback I got for all of my assignments. Whenever I had any kind of problem or queries, I got help immediately. I am very glad I completed the course at wavelength. ”

Vijetha Mallikarjun Malkai,
Technical Writer, Verifone India ,Bangalore

"This is my first exposure to an online course and to the world of elearning, and I must say that the first impression has been really excellent. Before signing up for the course, I admit that I was a bit skeptical about whether it would actually be helpful. But I'm glad that I was proved wrong! The course content, the look and feel, discussion forum, assignments -the way it was all put together is really amazing. Last but not the least, Shafali as the facilitator, was the icing on the cake! I really admire her commitment and the patience. Her insightful comments and suggestions have been really helpful. All in all, it has been a great learning and fun experience for me. Thank you, Wavelength and especially Shafali.”

Rachana Ramanan,
Technical Lead, Wipro Technologies, Bangalore

"1. I was looking for a course that would give me a good understanding of the concepts involved with Instructional Design, and the IDCWC Online course met my needs completely.
2. The course was conducted in a very professional manner and I was quite impressed with the amount of material that was delivered through the online medium.
3. The graphics, interactive animations and lectures were very in-depth and thought provoking. I am sure a lot of work must have gone into creating each of the modules.
4. The discussions were interesting and it was a good forum to learn about the viewpoints of other participants.
5. I was wondering if you are coming up with any other similar courses by any chance? If you are, I would definitely be interested!”

Ravi Raj Adukambarai, Associate Producer,
McDougal Littell, Chicago,IL, USA.

"IDCWC has been the BEST course I’ve done till date and I highly recommend this to an aspiring ID or anyone who wishes to be a part of the eLearning or training industry. The Wavelength approach to learning is hands-on, engaging, challenging and highly effective.

The course is as good as the learner chooses it to be, while doing course assignments, applying this learning on-the-job, and to life, in general. Apart from demystifying ID in a stimulating and enjoyable way, it has boosted my confidence and helped me understand concepts that once seemed like lofty jargon! I’ve thoroughly enjoyed the combination of self-paced learning coupled with intelligent discussions and guided learning.

This was the first online course I did and I didn’t once feel it was impersonal or something that I had to suffer through. Thanks to the Wavelength team for your prompt assistance, encouragement and joie de vivre throughout! Thanks for designing such a great course!"

Tanya Machado,
Lead Content Developer, Tata Interactive Systems, Mumbai.

"Course was very informative. Good learning experience. We could learn lot of concepts, the history of ID and about media. The media interaction features was very good. Application of these features well learnt by understanding its usage in this course. Thank you very much for your valuable guidance then and there.”

Dr. Krishnasamy Prema,
Asst. Consultant (Instructional Design), Tata Consultancy Services ,Chennai

"I feel that the course was very well structured. The examples and interactive exercises were superb. The course has been designed in such a way that people have to learn discipline and planning their time. I also feel that the course facilitator as well the team at Wavelength were very supportive and considerate."

Dhanya Menon,
Sr. Technical Writer, Ocimum Biosolutions, Hyderabad.

"Thanks for this opportunity. The course is highly interactive. I enjoyed as well as learnt. I think
this course is the right way to step into the field of Instructional Design. "

Neha Malshe,
Ex-Graduate Teaching Assistant, Ohio State University (USA), Mumbai.

"I was not a "e-learning" fan till I joined the IDCWC Online course! I liked the course structure and detailed comments on my assignments & project work kept me motivated throughout the course.

Although my immediate application of the course learning is not in the e-learning space, I am seeing a lot of value by applying the concepts into designing training courses and improving some of the existing training contents."

Sreeprya Jayaprakash,
Sr. Executive (Learning & Development), ARM Embedded Technologies (India Office), Bangalore.

"Course - Concepts were neatly explained with apporpiate examples. The course has followed the rules it taught. The feedback for the assignments were very good and up-to the point. The facilitator paid attention to the detail in reviewing them.

Experience - Nice and enjoyable..Kept us on track. Little hectic towards the end. Made me think from different perspectives

Learning - Came to know about the existing learning models and therories which instilled confidence in me in designing any course.

Application - I am able to apply the learnt concepts at my job not only for Online learning courses but Instructor Led Training as well.”

V. Annapoorani,
Asst. Consultant (Instructional Design), Tata Consultancy Services ,Chennai

"It has been a challenging and unique learning experience. This was my first online course ever, and it was no less demanding than a classroom one. I loved the way the course lectures were presented, discussions facilitated, and assignments evaluated to continuously guide learning. Content-wise too, I am fully satisfied as I learnt a number of new practical tools, frameworks, and methodologies for instructional design as well as content writing. That I am actively engaged in course design and delivery (though CBTs) makes me value the course even more.”

Bharati Joshi,
Independent Consultant (Training & Curriculum Design), Jaipur

"The experience was wonderful, though a little hectic at times. But kudos to Aakash, he ensured that the assignments were submitted on time. In my case it is the other way round. Application already existed but I never knew about the theory. Course per se was well structured. In fact I should say the course ‘Walked the Talk’. And finally, Shafali thanks to you for your timely feedback, motivation, and inputs.”

Manjula Ramprasad,
Asst. Mgr.(Training & Devpt.), Hinduja TMT, Bangalore.

"This course taught me how to integrate different concepts to bring a result. No other course I did ever taught this key skill to me. As I neared the end of the course, I started appreciating the course more. ”

G. Sreenivasa Rao,
Sr. Project Coordinator, Sahanav, Hyderabad

"Overall the course completely meets the objective of being able to apply ID in creating excellent course designs.

The experience has been positive, it was my first online course and the effectivenes of e-learning was brought home by the course. The discussions and the feedbacks, the assignments were just right to enable understanding and application of each theory and model.

The learning was an enjoyable and joyful experience. The simple but effective animations, the various forms of illustrations, the all endearing bholu, the reflections and info potions, the colour schemes used, all added to the enjoyable experience.

The application learning was woven right through the course by connecting the theories and models with concept assignment and slowly building on the course project. Considering the duration of the course the break up of the modules and its components was just right.”

Rashida Atthar,Consultant , Mumbai

"The course has been excellent. To a beginner, it is the right way to begin. For the experienced, it is an appropriate way to fine-tune their skills. I have no second thoughts in saying, that this course is truly of a world class. The best part of the course is that it is a course on e Learning offered through e-Learning methodology. An important characteristic is its learner friendliness. The interactive nature of the course sustains interest throughout. At no moment do you feel left away. Evaluation and Review of assignments helps you to get on the right track.

Highly recommended for those planning to make their career in e-Learning industry.”

T. Navin, Sr. Research Executive, Basix, Hyderabad.

"The IDCWC Online course literally walks the talk, every step of the way (…and I have seen a few courses!) You guys practice what you preach. To have evolved a systematic and scientific approach to teach what is essentially a very creative subject is no mean achievement. Full marks to you!...

The course is designed almost to perfection. Each component of the course plan - whether it is the discussion thread topic, the intermittent interactive exercise, or the case study - has been carefully crafted with a specific objective in mind. The assignments and the feedback have been designed to be stepping stones for the forthcoming topic. Ditto with the supplementary teaching aids - the additional reading, the reflection and even the icons used are all there with a clear-cut purpose.

The application on which the course runs, is user-friendly and almost flawless - I would like to make a special mention of the Quiz, the Online Test and the various interactions through the course.

For someone like me who is no stranger to elearning content development, but still struggling to put a finger on exactly how to design an effective elearning course, this course has been an eye opener. I intend to reinvent my career as a logical outcome of this
course. ”

Arun Belavadi, Project Manager (eLearning),
Excel-Soft Technologies, Mysore.

"Your course was very good. This was my first online course and the experience was fantastic.

The course material was very informative and the exercises very good. One particular thing that I liked about your course was the deadlines given to us. This always kept us on our toes. When it comes to learning, you have used a lot of examples, which made complex topics easier to understand. The learning interactions that related to practical instructional design were informative. They gave us a feel of what we were going to face.

To sum up, I'm a very confident person now and my approach to learning or training has changed. Thanks to you and your team. ”

Mahesh Reddy,
Group Leader - Training, Hinduja TMT, Bangalore.

“The content of IDCWC is superbly tuned to empower us with intricacies of instructional design and content writing."

Dipankar Maitra,
Sr. Executive, Aunwesha Knowledge Technologies, Kolkata.

"This is the most gratifying course I have ever undergone professionally speaking. The content delivery mechanism is near perfect. Almost all major principles of Andragogy have been addressed to while designing the course. The course is an example of how effective eLearning can be. I'm sure this course will soon earn the reputation of a "Must Attend" course in the ID community.

The feeling that arises in my heart when I think back of the days I was involved in the course is one of immense happiness because of the satisfaction of meaningful knowledge gain. ”

Vinay Varrier,
Project Leader, Sherston Software, Chennai.

“The course was conducted very systematically. You all should get an A+ for punctuality! Your comments after reviewing our assignments were very valuable. More than these things I appreciate your 'personal touch' with us! You have the art of encouraging your students and getting the best out of them!

Bravo!! God bless you and your IDCWC team at Wavelength!

Latha Mali, SME, Praxis Interactive Technologies, Mumbai.

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