INSTRUCTIONAL DESIGN & CONTENT WRITING CERTIFICATE
(IDCWC - Contact Course)

• What is instructional design and why is it important for trainers, eLearning content writers, and technical writers?

Course Name: Instructional Design and Content Writing Certificate (IDCWC) from Wavelength

Who Should Join this Course?

• Instructional Designers and Content Writers who wish to learn systematic and effective instructional design.
• Teaching professionals who would like to explore a more remunerative career option that will take their ideas to a much broader audience.
• BPO / Corporate Trainers who wish to formally learn Instructional Design to make their trainings more effective and systematic.
• Technical Writers who would like to shift to a more rewarding and satisfying career.
• Individuals who enjoy writing & wish to influence the way learning is imparted.
• BPO executives and Fresh Graduates who enjoy writing & wish to make a career in the fast growing eLearning industry.
• Project Managers / Project Leaders in the eLearning industry who wish to connect with their clients and development teams more effectively.
• Graphic Designers with good visualization skills who wish to expand their creative horizons.
  

Pre-requisites for the Course :

• Good command over written English.
• The candidate taking this course should be a graduate (those who have taken their final year exams can also apply)

Course Objectives:

Upon completing this course the learner should be able to:

• design and develop a complete, instructionally sound course for any audience.
• confidently attend interviews, client calls, peer discussions, and cross-functional debates.

thus, after successfully completing the IDCWC Contact course, the learner should become a prime asset in Instructional Design for the eLearning industry.

IDCWC - Content Outline:  

1. What is Instructional Design?
2. Identifying and Defining Instructional Design Problems
3. Fundamental Principles of Instructional Design
4. The Process of Instructional Design
5. Why Use Instructional Design Theories & Models?
6. *** Different ID Theories, Models, and their applications
7. The eLearning Environment and Instructional Design
8. Peripheral Learning for Instructional Design
9. Introduction to different tools used in eLearning
10. Different Stages and Corresponding Documents of the ID Process
11. The Mechanics of an Instructional Designer’s Mind
12. Writing Objectives/Competencies
13. Creating a Strong Course Design
14. Structuring Content to Meet Design Requirements
15. Analyzing your Audience and Creating Audience Profile
16. Techniques for Sifting Content
17. Writing for the Intended Audience
18. Visualization Skills for Interactive Learning
19. Writing Effective Visual Description
20. Writing Effective Voice-overs and Dialogs
21. Ensuring Content Flow and Clarity
22. Prevalent ID/Language Standards and Adherence
23. Designing Assignments/Questions using corresponding ID models
24. Writing Introductory and Summation Content
25. Indian ID & American / British English Swing – Appreciation and Application
26. Writing Culturally Appropriate Content – Why and How?
27. Determining Grading for Evaluative Exercises – An Analytical Process
28. Creating Quality and Efficiency Checklist for your Course
29. Creating Design, Script, and Storyboard Templates as per Course Requirements
30. “In-the-Audience’s-shoes” Review
31. Awareness of SCORM-Conformance and ADL Standards
32. Interacting with other Disciplines (Media/Programming)
33. Peer Mechanics in the eLearning Industry
34. Client Communication – Dos & Don’ts


*** Comprises:

• The Three Approaches to Instructional Design
• Different Learning Styles
• Keller’s ARCS Model of Motivation
• Bloom’s Taxonomy
• Dick and Carey model for ID
• ADDIE Model as applied to CDLC
• Kirkpatrick Model for Summative Evaluation
• Dale’s Cone of Experience
• Knowles’ Theory of Andragogy

IDCWC - Learning Methodology:

• Course Design, Development, Implementation based on Instructional Design Principles
• Project-based Approach Complemented with Real-life Illustrative Cases
• Home Assignments
• Continuous Evaluation and Feedback
• Creation of a:
1. Course Design Document
2. Script/Storyboard
3. Review Checklist
4. Course Design Template
5. Script/Storyboard Template
• Subjective Online Test at the End of the Course

Course Conducted By:

• Shafali R. Anand (Chief Instructional Architect, Wavelength;
  Editor & Publisher - Creative Agni - An eZine for Instructional Design & eLearning. )

Course Duration:

• Eight Weeks Course – with classes on Sundays.
• Two Classes (1.5 hours each) per Week with a 15-minute –break between classes.
• Additional Time Learner has to spend on Project Assignments – Minimum 6 Hours per Week.

Course Fee:

• Please call 9810324284 / 9810412297.

IDCWC - Certificate:

• Upon completing this course you will receive Instructional Design & Content Writing Certificate from Wavelength.

How to join the IDCWC Course:

• To know about the availablity of seats in the next course group and the process of registration contact Wavelength at 9810324284 / 9810412297 or send an email to connect[at]vibrantwavelength[dot]com *
  
  * Please replace "[at]" and "[dot]com" with "@" and ".com" respectively when you send us an email.

IDCWC - Contact Course Participants' Views...

"This course has changed the way I perceive Instructional Design as a discipline. In the span of just two months, I not only internalised the theories and the 'science' behind the subject, but also appreciated the creativity and 'art' that go into making an unique e-learning course. The brainstorming sessions, innovative assignments, and stimulating forum discussions, led by the inimitable Shafali, all contributed to making the learning experience an unforgettable one. I would whole-heartedly recommend the course to anyone who has chosen or is thinking of choosing Instructional Design as a career, and to anyone with a passion for Instructional Design. Once you join the course, Shafali's passion, expertise and patient mentoring will ensure that you strive to realise your true potential, like it happened in my case."

Diparati Mitra,
Senior Instructional Designer,
Genpact Content Solutions

"The Course covers not just the relevant models, learning theories and approaches but also items that train an individual to perform as an ID at a workplace. And therein lies the strength of the Course! As a learner you are invited to challenge your cerebral competencies by pitching your opinions and views to and at times against other professionals in the same field thus giving your reasoning and critical thinking skills a run for their money. This also gives a much needed and practically relevant ‘wake up to what happens in the real world’ touch to your experience. The various assignments, quizzes and active participation with other learners in activities embedded through out the course keeps interest alive and brains a-ticking:-)

As a learner at Wavelength, I found the experience of taking the course under the highly able tutelage of Shafali- challenging and intensive (many assignments, quizzes and tests), engaging and fun (team games and discussions) and motivating (creating your own course tends to get one on a high):-). From the mouth of a confident (due to the course) and thankful (for the course) participant come these final words of ID delight-

‘Couldn’t have asked for more!’

Puja Ahuja,
Manager,
Educomp Solutions Ltd.

“The IDCWC-experience as I would like to call it, has been immensely uplifting, energizing and engaging all through. A well-spread out and well-designed course using the ID strategy was the best tribute to the subject that was taught.

A break of 5 years and the challenge of going back to industry with a good branding would have been really difficult without the holistic grooming that I experienced. I was not just taught the subject well but honed as an individual as well. Both are equally important when you are all set to market yourself.

I have been unable to resist the temptation of suggesting this course to my colleagues, friends (in related job profiles) even if they are in senior positions, well placed and already leading an established career. That speaks it all. This whole experience is indispensable to someone who has some connection with the e-learning industry. Shafali, you put your heart into the training and kept the whole group motivated till the end. Thank you so much.

Wavelength is doing a wonderful service to the aspirants. Please keep up the good work!"

Arti Kaul,
Instructional Designer,
NIIT

“I'm extremely happy that I took the IDCWC course from Wavelength. This is one of the best learning experiences I've ever had. I'm a person with media background and joined this course with very little knowledge about Instructional Design. Now I feel much more confident and can do a whole lot of things. The course has been designed so well that each and every session was a wonderful experience. The assignments and online discussion forum have helped identify the writer in me. The classroom discussions were a good platform to share knowledge and ideas from peers."

Vijay Krishnan,
Project Lead,
Accenture

“Conundrum is the word that sums up my perspective on Instructional Design before doing the IDCWC course from Wavelength. I was so confused and stressed that I doubted my decision to become an Instructional Designer and thought that probably ID is not of my cup of tea. Then, came this course that completely changed by perspective towards ID and myself. In the course, I learned the application of the ID principles, theories and models for the first time and realized that I have been doing ID subconsciously from quite some time. IDCWC has helped me shred away my fears, inhibitions, doubts and intimidation and resurrect the belief on my caliber as an Instructional Designer. This course is indeed powerful and magical enough to do the same to you. My recommendation: Do give it a try and believe me you won´t regret rather you´ll cherish this experience for long!"

Suchandra Ganguly,
Instructional Designer,
Content Solutions,
Genpact

"My quest for seeking knowledge on Instructional Design (ID) began when I job posted to a Training Analyst’s position. I was looking for a structured approach towards learning ID. I realized on the job that ID required technical skills, rather than, just content writing ability. It’s more than meets the eye.

The training at Wavelength added a new dimension to my existing knowledge and helped me enhance my ID skills. My existing knowledge on ID was like a jigsaw puzzle. Scattered and disjointed! The pieces came together, once I got my concepts clarified through this training.

I am all praise for the course mentor. She is a thorough professional. From screening each trainee’s eligibility to the final execution of the training, she makes sure that the trainees get individual attention and personal time with her to chart their own careers. She is open to trainees committing mistakes and diligently provides value added feedback. It will make anyone sit upright and wonder – “Oh! Why didn’t I think like that?”

If you want a no-nonsense approach towards learning and no false promises from a training provider, then I recommend Wavelength.”

Vishal Pratap,
Instructional Designer,
Americal Express

"I recall the 8 weeks of IDCWC contact course as a rich and a fantastic learning experience. The course is cleverly designed and structured, like a well thought run order of modules, which not only empowers you with the skill of ID, but also gives you new insights while dealing with content. The course sessions passed like a breeze, thanks to some intelligent classroom activities and interesting assignments.

As a media professional, I was hugely benefited in terms of ideation, structure and design of content for any audience. This rigorous course enabled me to "hit the ground running" after the completion, and I am thankful to Wavelength and its team.”

Nitin Ambulkar,
Producer ,
ESPN Star Sports

"I will start with an incidence, which I feel was important for my decision to go and check out for Instructional Design. It happened in September last year, the day I joined my first firm. It was the last day of a colleague in office Ah!! I forgot to tell you that I joined on this colleague’s position. In the adieu ceremony, I just asked her, so what next, and she replied, “I am pursuing a course in ID” that was the first day I heard of Instructional Design, which I misunderstood as Information Technology (IT). And when I checked the word out it actually rang a bell somewhere deep inside me. And friends, you know what, exactly 3 months later I came to Wavelength for an interview.

I found a friend and a mentor in Shafali. Believe me I am not exaggerating. She is not only a warm person but also a gifted person. She makes you understand things, which are hard to digest and are difficult to understand and that what sets her apart.

Today, I proudly say that yes, I am an ID. I will not lie by saying that I always dreamt to be an ID. Like every child I had my own set of dreams, and they are intact still. ID has changed my point of view. I have grown as a person. My thinking has refined and I have become way more than a confident person but not over-confident. I now believe more in myself.

Remember, your goal should be clear. Make small objectives and work to achieve your dream, which is the ultimate goal. Keep enlightening yourself on the path to achieve your goal. There is lot to learn and life is small to accumulate such a vast ocean of knowledge.”

Bhanu Malhotra,
Instructional Designer,
FCS Solutions Ltd.

“This course has been one of the greatest achievements of my life. This is not to say that it is the first training, which I have attended but the way this training programme is organised and implemented, is just outstanding!

It has been able to put the scattered pieces of information at the right places. Initially, when I joined the course, I thought that it is going to be child's play for me, as most of the theories and models were similar to those taught as a part of B.Ed curriculum. So, I being a B.Ed thought that I knew it all, but as the course progressed, I realised that the story was quite different. Although, most of us knew about the models and theories, but we learnt their practical application in the course.

Shafali is a mentor in the true sense, and a perfectionist, who can even make dull fellow dance to the tunes of ID. She has developed into me the love for this field called Instructional Design. Presently, I am working as a Content Designer and I just love being that!

Thanks for being there and for opening the creative window of my mind!."

Aarti Sehgal,
Content Designer, Nelson

"The ‘IDCWC’ course is an end-to-end solution course that ensures thorough comprehension of theories and their application. It bought out in me an enriching ‘Creative and Logical Blend’ of ‘Designing Content and Writing Content’ to enhance learning to its fullest.

It was indeed a great privilege to earn Honors at Wavelength. Though the learning process and practice was ‘intense’, it challenged me to expand my horizon beyond treating Instructional Design merely as a way to create training manuals. ”

Payal Gandhil,
Deputy Manager(Trg),
Wipro BPO

"TheIt was my journey from Homemaker to Instructional Designer and I enjoyed every moment of it. It was really a different experience that enhanced my creativity, and filled my mind with new ideas.Thanks for your guidence. I'm missing those classes, discussions on different topics, assignments, quizes etc.that helped me think differently. I found a new person in me who is now more confident and self dependent.

Thanks, ”

Bhawana Awasthi,
Home-maker(now Instructional Designer)

"Eight weeks of the IDCWC course were a wonderful experience as it was all practical applications and not just theory. I realised that though unconsciously, I was using ID concepts, but after completing the course I can now put a proper perspective to it in courseware design.”

Manish Chandra,
Learning Specialist, Motorola.

"The IDCWC course is fantastic! It was a unique learning experience, which kept me on my toes; something, which I enjoyed immensely. The program is methodical, structured and very creative. More than anything else the course helped me to discover my potential. Shafali is a great instructor. Kudos to her for designing something so creative, innovative and interesting!”

Payal Chatterjee, Associate Manager (Learning & Devpt.),, e-nxt Finanaicals (a subsidiary of Tata Motors)

"Thanks to you for nurturing and enriching me. Thanks to IDCWC course. The most indulging course of my life till date. A unique course, which not only taught ID, but also was designed on a structure based on sound ID principles. The application level was alone reached without any materials. The talk by the course mentor was always so engaging that we were able to connect the theories and models of ID with our concept assignments instantly to gradually reach our goal-- the course project.

A superb course indeed!”

Saroni Dutta,
Content Writer,
Educomp

"Wavelength’s IDCWC course is in itself, a sterling example of how Instructional Design should be applied for imparting learning.

Far from being served as dry concepts, the theories and models of Instructional Design leap out from the pages of books and come alive at Wavelength. ID permeates every aspect of the IDCWC course. They don’t just teach the principles of adult learning, they actively apply them.
..(Read Complete View-New Window) ”
Prashant Goyal, Senior ID, NIIT

"Being part of the IDCWC course was a really enriching experience for me. The course mentor, Shafali, is highly committed to her task and Wavelength does everything to make you feel good about being their student. By following the theories and models of instructional design in conducting the course, Wavelength convinced me of the practical importance of instructional design to any context of learning. Thanks to Wavelength and to Shafali, I feel confident of and look forward to using ID in many different contexts.”

Anuja Agrawal, Reader, Delhi School of Economics, Delhi University

"I came as clear as a blank paper and what I am now and what I have gained is all because of Wavelength. In simple words- Wavelength changed my thought process, my way of working and my life. It brought out the best of me and because of that I am now a part of one of the most reputed MNCs”

Tanu Vermani, Associate ID, Genpact

“IDCWC course has been a turning point in my instructional design career. This course has made my fundamentals strong and concepts crystal clear."

Shilpa Singh,
Instructional Designer, NIIT

“IDCWC is perhaps one of the best ID courses available in India today. With focus on out-of-the-box thinking and practical application of the ID theories, the eight weeks at Wavelength was an enriching experience. Regular progress monitoring, detailed feedback sessions, and excellent planning and execution make this structured IDCWC course a delight for the learners".

Vikram Bakshi,
Business Mgr, Xansa.

"I have no doubt, that Wavelength, in its quest for excellence in e-learning will continue to provide the best of people this industry requires ”

Amitabha Bhattacharya,
Asst, Vice President,
Jaiprakash Information Ltd.

"Wavelength gave me all the knowledge that I was hankering to get. And the best part of Wavelength is not a single moment is boring. Human beings have an inalienable right to invent themselves. Wavelength has helped me in many ways to reinvent myself. I wish great success to Wavelength.”

Saprovo Goswami,
Executive (ID)i, TCS

“Wavelength's IDCWC course provides a vigorous, systematic, disciplined and informative training to better enable Instructional Designers for the requirements of e-Learning industry..."
Meera Prabhu,
Freelance Technical Writer.

“My feedback, in one word is – Fantastic!

To be specific, I liked:
a) the style of training of the facilitator and I appreciate the content selection and time allocated for each content chunk.
b) different modes of staying connected (discussion forums and assignments) that help in increasing the retention level.
c) focus on application of various models and theories that we study.
d) the experience & the knowledge of the facilitator and her awareness level of the latest developments in the ID field."

Vivek Tiwari,
Manager - Training & Development,
American Express

“IDCWC is an enthralling & invigorating course with a clear cut approach to Instructional Design and Content Writing. A course ingeniously designed by an expert."

Anjali Jindal,
Freelance ID Consultant, (ex-Associate-Consulting Magic Software.)

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