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Writing Style Resources   |   Culture & Language Resources   |   ID Concepts Resources


Resources - Language & Culture

This selection of links is an attempt to alleviate the biggest fear or Indian Instructional Designers. This section will bring you links that help answer questions of the following kind.

  • Should I refrain from using some words.
  • What is the British English equivalent of this word.
  • What acts are taboo in a particular culture?
  • What can make my wonderful case sound all wrong in context of a particular culture.

I hope that this selection of sites will help obliterate these gray areas to some extent:)

September 2008

Culture Crossing at http://www.culturecrossing.net/index.php is an interactive guide to the cultures of the world. You navigate through this site using the map given on the homepage. This guide is a kind of wiki, where you can add information to the guide. I feel that it's quite a handy reference for instructional designers who find themselves creating content for diverse cultures.

August 2008

This month, it's time to reinforce what you learned about culture in the past. Take this funny culture quiz at http://www.fekids.com/img/kln/flash/DontGrossOutTheWorld.swf to determine how deep your knowledge of different cultures run.

July 2008

The impact of culture on content is dramatic. When you create content that has elements that lead to some sort of cultural dissonance, the dissonance interferes with the learning. If you are developing content for the US audience, click http://amlife.america.gov/ and bookmark it. This site is a beautiful portal of the US culture.

 

June 2008

The experiences of a writer mold his or her writing, and experiences are always born within a cultural context. Thus, we can infer that a writer's culture influences the writer’s work. Two excellent examples of this phenomenon are Doris Lessing and Wilbur Smith. I recommend that you randomly select a book from each author, read the two books, and then read the biographies of the two authors. You will discover how their lives molded their books!

On a rather different and more scientific note, click http://www.terradaily.com/reports/Culture_Influences_Brain_Function_999.html to read "Culture Influences Brain Function" to explore how culture influences the brain activity.

May 2008

The influence of culture is often difficult to assess. This influence becomes more complex when we speak of organizational culture. The relentless forces of organizational culture, keep the training professionals on their toes as they try to figure out the nuances of organizational culture. Trainers would find http://www.1000ventures.com/business_guide/im_learning_org.html an interesting and useful addition to their favorites.

April 2008

The online learner of today is different from the online learner of yesterday. Let me explain. The online learner of the past didn't grow up with Internet. Thus, this online learner was somewhat unsure of the efficacy of the online medium. Many of us, who belong to that generation, still are. However, the online learner of today is different. He or she belongs to a generation that grew up with the Internet. These young learners have grown up playing online games, using chats and emails; creating their own blogs...they are more comfortable with the Internet. We need to learn about these learners. Click http://www.citejournal.org/vol7/iss3/general/article1.cfm to read "The Online Learner: Characteristics and Pedagogical Implications" by Nada Dabbagh.

March 2008

eLearning is changing the culture of the world...is it? In her article, "Introduction to a elearning Culture" Marcia Conner, makes an important statement about the nature of technology and its impact on eLearning. She states that "the incongruent injection of learning technology into a non-learning culture only confounds the organization; it does not save it. Technology is not the panacea for an organizational culture led by nonlearners." Read the entire article by clicking http://agelesslearner.com/intros/elc.html (Conner, M. L. "Introduction to e-Learning Culture." Ageless Learner, 1997-2006.)

A note: I am in agreement with Ms. Conner about her observation on the learning culture of organizations. Recently, an organization connected with Wavelength because they wished to develop eLearning content as their "managers were bored and eLearning content would provide some entertainment to them."

February 2008

Cross-cultural communication interests all of us. The whitepaper at http://www.dattnerconsulting.com/cross.html discusses cross-cultural communication. The whitepaper begins by exploring the differences in data interpretation, the application of attribution theory to the behavior of people, and then the negative influences of stereotypes and prejudices.

January 2008

The Social Learning Theory explores learning as a social behavior. It states that people learn from one another. One of the principles of this learning theory proposed by Albert Bandura states that people learn by receiving environmental feedback on their actions. Thus, the theory of social learning supports the operant conditioning theory.

On the other hand, the social learning theory also states that learning may happen without a change in behavior (ie. purely in the form of a cognitive phenomenon.) To learn more about the social learning theory, click http://teachnet.edb.utexas.edu/~lynda_abbott/Social.html to read the concept and implications of the social learning theory.

~~~~~~ 2007 ~~~~~~

December 2007

Lev Vyogtsky's theory of social cognition clearly lists the effects of culture on learning. "Vygotsky and Social Cognition", a concise article available at http://www.funderstanding.com/vygotsky.cfm, introduces the social cognition learning model and lists its interpretations.

November 2007

When you are an instructional designer or a project manager in an eLearning company, you become culture-sensitive. While you write, greet, speak; and even when you send emails, you are conscious of the need to make your communication culturally correct.

Here's a neat little article by Kathryn King. This article, "Writing English for an international audience," available at http://www.expatica.com/actual/article.asp?subchannel_id=159&story_id=16464 opens our eyes to cultural differences that are not very obvious - the unspoken and the unconscious cultural differences!

October 2007

http://www.carla.umn.edu/culture/definitions.html provides some good definitions of culture.

Read "Current Research on the Impact of Culture, Gender and Ethnicity on Student Learning" at http://www.ferris.edu/htmls/academics/center/
Teaching_and_Learning_Tips/Learning%20Styles/ImpactofCulture.htm

In the Indian context, the composition of minority would change but the gender-specific equations would probably remain the same. Do you agree?

September 2007

"IMPACT OF CULTURE ON LEARNING: SOME THOUGHTS" by Leonid Khaimovich is a very old article (1995.) However, it makes a very interesting point about organizational culture and learning. This article explores the relationship between Disciplined Problem Solving Approach (which usually exists at the root of how most organizations approach learning) and learning.

Click http://home.earthlink.net/~lkhaim/cul_on_l.html to read this article. As this article is long (and it makes use of terminology that may be slightly strange to some of us,) I recommend that you print this article to read it.

August 2007

"The Impact of Electronic Communication on Writing" at http://reading.indiana.edu/ieo/digests/d188.html discusses how the electronic means of communication has influenced our writing behavior as well as writing performance. If we treat technology (the online world) as culture, we should be able to draw some interesting inferences here. The web-culture is universal and breaks the regional cultural taboos in many respects. Read this article for a fresh viewpoint.

An abstract from the Encyclopedia Britannica, which is available at http://www.appiusforum.com/scripts.html, discusses the historical development of the Indian scripts. Check it out.

July 2007

In the previous issues of your newsletter, we discussed the impact of culture on content design and development. This month let us review our current understanding of culture. Let us begin by looking at a few definitions of culture at: http://www.tamu.edu/classes/cosc/choudhury/culture.html

Some of these definitions don't impress me a lot. (Culture is communication, communication is culture...do you agree?) However, some do. I like the first definition the best.

In corporate training programs, we often find ourselves wrestling with the impact of organizational culture as well. To understand this formidable opponent, click http://www.soi.org/reading/change/culture.shtml

June 2007

“Inclusive Design is an approach to the design of products, services and environments to be as usable as possible by as many people as possible regardless of age, ability or situation." (Source: http://en.wikipedia.org/wiki/Inclusive_design) In the above definition, the terms ability and situation relate to the learner's culture. This month, I've selected two links that will help you understand inclusive design better.

Click http://www.usask.ca/education/coursework/802papers/dyjur/index.htm to read the article, "Inclusive Practices in Instructional Design" by Patricia Dyjur. This article clearly outlines how inclusive instructional design may be implemented.

Another web page at http://www.tiresias.org/guidelines/inclusive.htm (Guidelines for Inclusive Design) gives us an academic organization's viewpoint on inclusive design.

May 2007

The instructional designer's own cultural values impact the instructional design of content. The truth of this statement is discussed in the article "Instructional Design for Cultural Difference: A Case Study of the Indigenous Online Learning In a Tertiary Context" by McLoughlin, C. and 2.Oliver, R.

This article also lists "Ten design principles for culturally inclusive instructional design", which can be very helpful to an Indian instructional designer working on content for another country. Click http://www.ascilite.org.au/conferences/brisbane99/papers/mcloughlinoliver.pdf to download this article.


April 2007

Have you read "The Country of the Blind" by H.G. Wells? I read it some years ago, but my interpretation of the story changed after reading this article, "Culture as Disability" at http://serendip.brynmawr.edu/sci_cult/culturedisability.html#intro.

This article demands some serious reading and some equally serious reflection. The "Culture as a disability" approach is fascinating, and it answers many difficult-to-answer questions about entry behavior. Culture leads to the recognition of a lack of ability (or a disability.) I quote from the article -
"without a money system, there is no debt;
without a kinship system, no orphans;
without a class system, no deprivation;
without schools, no learning disabilities;
without a working concept of truth, no liars;
without eloquence, no inarticulateness"

It is important for us, the instructional designers and the trainers to realize that some learning disabilities may be rooted in culture - and this realization may help us improve learning effectiveness.

 

March 2007

Have you often wondered how you could create culturally neutral content with a global appeal?

Click http://www.trainingmagevents.com/learninggroup/newsletter/onlinelearning/newsletter_display.jsp
?vnu_content_id=1003224013
for a comprehensive discussion on this topic. The illustrative list of dos and don'ts by Connie Davis can form the basis of your customized global culture checklist.

February 2007

Culture in Focus: French
--------------------------------------

The culture that we shall become acquainted with this month, is the exotic French culture. France has historically been considered the global center of artistic affluence. Begin your exploration of the French culture by clicking http://www.communicaid.com/france-business-culture.asp, which introduces you to the business culture of France.

I think the French business culture is amazingly close to the Indian business culture. What do you think? Do remember to check out the little culture quiz at the end of this page. I think you will like it :)

Another interesting web page that I have here for you is http://www.zompist.com/frenchcult.html. This page provides you some insights into the minds of the French.

To the art-lovers I recommend http://www.louvre.fr/llv/commun/home_flash.jsp?bmLocale=en, which provides you a lot of details about the Louvre, the most famous museum that also has the world’s biggest collection of art.

At the end, I would like to present a content-mine in form of http://encarta.msn.com/encyclopedia_761568934/France.html

 

January 2007

Culture in Focus: U.S.A.
--------------------------------------

This month we orient ourselves to the culture of the United States of America. I think that the best place to begin our quest is: http://en.wikipedia.org/wiki/Culture_of_the_United_States as it not only provides a succinct summary of the different aspects of American culture, it also provides enough direction to those who wish to explore further.

If we stop and reflect, we can find one big similarity between the United States and India. Both have been British Colonies. The only difference probably was that when India came under British Raj, we already had forty centuries of history behind us. Nevertheless, the culture of North America is essentially very different from that of India and so it is a good idea to learn about it.

There is no dearth of information about the American culture, yet http://www.lifeintheusa.com/ is a site, which can be called encyclopedic in this context. Check it out.

 

~~~~~~ 2006 ~~~~~~

December 2006

Culture in Focus: South African
--------------------------------------

  1. The culture that we set out to explore this month is that of South Africa. South Africa has a very diverse culture, as you will discover when you click
    http://www.sa-venues.com/sa_languages_and_culture.htm

  2. http://www.south-africa-tours.com/south-africa-culture.html will provide a deeper insight into the culture of South Africa.

  3. For those who plan to make a business trip to South Africa, http://www.infoexport.gc.ca/ie-en/DisplayDocument.jsp?did=19702 provides short, crisp, and concise tips for conducting business in South Africa.

November 2006

Culture in Focus: British
------------------------------------

  1. The culture that we will focus on this month is the British Culture. Click http://www.communicaid.com/british-business-culture.asp for a crisp summary of the business culture in Britain.

  2. United Kingdom comprises England, Scotland, Wales, and Ireland. Each of these countries has a culture of its own. The following pages will help you understand their differences:
    http://www.ukstudentlife.com/Britain/Countries/England.htm
    http://www.ukstudentlife.com/Britain/Countries/Scotland.htm
    http://www.ukstudentlife.com/Britain/Countries/Wales.htm
    http://www.ukstudentlife.com/Britain/Countries/Ireland.htm

  3. For Indian instructional designers, any discussion on the UK or the US is incomplete if it doesn't cover language. For understanding what British English "actually" is, click http://en.wikipedia.org/wiki/British_English

October 2006

Culture in Focus: Arabian
------------------------------------
This month, let us explore the Arabian Culture. The Arabian culture is in some ways similar to the Indian culture; yet a closer look would reveal many differences. Find the similarities and differences at: http://www.traderscity.com/abcg/

http://www.adc.org/index.php?id=1172 gives us an opportunity to take a very close look at the Arabian culture. This page also includes a list of English words that have been derived from Arabic. In a nutshell, this page gives you information on almost all aspects of the Arabian culture, beginning from their staple diet to their language!

September 2006

Culture in Focus: Japanese
--------------------------------------

This month, we take our quest of different cultures further by bringing into focus, the culture of Japan! The Japanese culture is probably the most intriguing of all. Japanese art, language, script, and above all their ability to keep their heritage intact, yet become an economic super-power lends a lot of mystery to Japan. Here are a few links that should help us understand the Japanese culture.

  1. The first link is from the great web encyclopedia, the Wikipedia. This link gives us a bit on everything about the Japanese culture. Click http://en.wikipedia.org/wiki/Culture_of_Japan for an introduction to the Japanese lifestyle and their popular culture.

  2. Click http://www.japaneselifestyle.com.au for information on the Japanese lifestyle.

  3. If you are traveling to Japan, you may want to browse the following link before you leave. Read about the Japanese way of doing business at http://www.apmforum.com/columns/boye55.htm

August 2006

Culture in Focus: Chinese
------------------------------------

  1. This month, let us focus on the Chinese culture. Visit http://www.wku.edu/~yuanh/China/culture.html to find about this culture. This visually pleasing page provides links to Chinese legends, tales, proverbs, Zodiac, and also Chinese etiquettes and protocols.A page linked through the above site, displays Chinese symbols. I think this particular page will engage the interest of the graphic designers as well.

  2. Another link, http://www.protocolprofessionals.com/articles_china_print.htm, provides you information on the relationships and the value that Chinese people place on relationships. This link provides us useful insights into how business is carried out in the Chinese community. This link also helps explore the taboos, the gifts, and the greeting that one should consider while meeting the Chinese.

July 2006

This month onwards, I intend to streamline this section by providing links that allow us to sneak a peek into different cultures. We've devoted a lot of mind space to the connection between culture and instructional design. Now it's time that we began expanding our knowledge of different cultures.

Culture in Focus: Singaporean
-------------------------------------------

  1. The culture that we explore this month is Singaporean culture. Click http://www.expatsingapore.com/general/culture.htm for an idea of their festivals, customs, and cultural taboos. This knowledge will come in handy when you work on courses that reach a diverse audience. For example, a management case study where a Chinese gentleman gifts a clock to his guest, would perhaps sound horrible to Chinese ears. For the Chinese, gifting someone a clock is taboo as it signifies death!
  2. You can find more information on Singaporean culture at:
    http://en.wikipedia.org/wiki/Culture_of_Singapore (This link gives you a lot of other information about the popular culture of Singapore through a small menu at the right side of this page.)
  3. For more information on "Singlish" the interested reader may wish to click http://en.wikipedia.org/wiki/Singapore_Colloquial_English.

June 2006

  1. "A Tribute to Hinduism" at http://www.atributetohinduism.com/Education_in_Ancient_India.htm is a consolidation of information about education in ancient India. The site mentions that the university system of education (as it exists today,) existed in India in 800 BC or even earlier. This site contains a lot of information as well as direction for those who would like to trace our educational past.

  2. "Why Science Declined In Ancient India?" an article by Dr. K. Jamanadas at http://www.ambedkar.org/research/Why_Science_Declined_In_Ancient_India.htm illustrates with examples that ancient Indians were well-versed with mining, material science, math, medical science and so on.

May 2006

    1. If any of you is working on content for Singapore, the link http://www.singaporeexpats.com/about-singapore/culture-and-language.htm could introduce you to Singapore culture and language in a jiffy. It will also provide an overview of Singapore English, which, the web page says "grew out of the English of the playground of these children of various linguistic backgrounds who were learning English at school."

    2. Though the article "Culture in Second Language Teaching" at http://www.cal.org/resources/Digest/0309peterson.html is about the relationship between culture and learning of language, it provides us deeper insights into the impact of culture of creation of content.

April 2006

    1. Often I wonder (always happily) if we are becoming more tolerant towards cross-cultural faux pas. I think education and rationality should propel the human society towards being more open, encouraging, and forgiving. Click on http://www.rmmag.com/Magazine/PrintTemplate.cfm?AID=2270 to read "The Pitfalls of Cross-Cultural Business" by Jared Wade. This simple but arresting article illustrates the changing viewpoint on cultural faux pas that are often committed in today's fast-paced highly connected world.

March 2006

    1. If you are creating content for the youth of America, this site will give you a strong footing in the quicksand of American popular culture. To us, the popular culture of America is a mix of the cultures of 90s, 80s, even of 70s at times. The movies that we watch on HBO or Star Movies are usually a mix of old and new; the serials that we view follow the same pattern; all this ensures that the image of the American popular culture in our minds is a medley of old and new. Check out http://www.wsu.edu/~amerstu/pop/tvrguide.html, which will introduce you to the concept of popular culture by listing its various forms and issues and provide links to various sites that will help you with much more updated information.

    2. Those who are interested in the history of American popular culture can visit the link http://kclibrary.nhmccd.edu/decades.html, which links to pages that provide details of American popular culture decade-wise.

February 2006

    1. Does culture impact, learning styles? Because if it does, it becomes important for us recognize the fact that the content that we create for learners all around the world, takes into account these learning preferences. "Diversity, Learning Style and Culture" by Pat Burke Guild is an article that explores this facet of instructional design in detail. Click on http://www.newhorizons.org/strategies/styles/guild.htm to read this article.

    2. "The Torches of Freedom Campaign: Behaviorism, Advertising, and the Rise of the American Empire" is a thought-provoking article that brings into focus the mechanics of the collective mind. On another note, women readers should find this article enlightening - The Torches of Freedom Campaign did have something to do with my writing this newsletter and your reading it - whether or not you smoke! Click on http://www.culturewars.com/CultureWars/1999/torches.html to read it.

 

January 2006

    1. Just one link! Yes, but this link is the Dara Singh of all links. Check it out.
      The most exhaustive list of words with their British and American meanings can be found at http://en.wikipedia.org/wiki/UK-US_Heterologues_A-Z. This link lists not just the meanings, but also their origins and connotations. Indian instructional designers, who create a lot of content for the US and the UK, will find this list a treasure!

~~~~~~ 2005 ~~~~~~

December 2005

    1. In the Instructional Design Orientation workshops that I conduct, I often find myself answering the same question - why has Instructional Design gained such prominence in the recent years? The answer is simple. Instructional Design provides us tools to determine the instructional treatment that should be used to impart learning effectively to the audience. As the Indian eLearning industry is powered by content requirement from the international market and its target audience is an international audience, it is only through Instructional Design that we can ensure that our content stays effective. Well, this article proves the point. Please click on http://coe.sdsu.edu/eet/articles/id4intlmkt/index.htm to read the article - "Instructional Design for the International Market." This highly entertaining "multi-media" article by Charles Hurley, will enable you to sample some cultural and linguistic blunders.

    2. Many of us today, engage in creation of online content that reaches people from various cultures around the globe. Read "Instructional Design, Culture and Theories" by Tracy J. Malcolm at http://www.ivcc.edu/malcolm/instructional%20design,
      %20culture%20and%20theories.htm
      to view instructional design from the online learning viewpoint. I liked the part about The Cooperative Principle, developed by the philosopher Grice, who suggested 4 maxims that can make contribution in an online learning environment more useful. The maxims relate to quantity, relation, quality, and manner.


November 2005

    1. http://www.scottlondon.com/reviews/bruner.html is a link worth clicking on, although it will take you, not to an article, but to a book review. Scott London's review of "THE CULTURE OF EDUCATION By Jerome Bruner,” will bring into focus, a lot of our own blurred thoughts.
      Quoting from the quoted material (!)
      "...It concentrates on how individuals construct "realities" based on common cultural narratives and symbols, and how reality is "intersubjective" -- cultivated through social interaction -- rather than "external" or "objective."
      How I wish I knew the nuances of punctuation! Nevertheless, I present this link to you with a hope that you will look beyond the untidy maze of repeated inverted commas and understand the point, which is that the human mind holds the key to every mystery!

    2. Have you ever wondered how Socrates, even after so many centuries, is considered an educational genius? If you have then you must've researched enough to discover that the method of imparting learning employed by Socrates, has remains the undisputed leader in cognitive learning even today. If you still thirst to learn more about the exact manner in which Socrates implemented his instructional strategy, click on http://www.wvu.edu/~lawfac/jelkins/pmpl99/teachvirtue/socrates.html to travel to the Athens of past.

    3. If you are interested in finding out what caused the death of Socrates, an educator still revered, click on http://www.law.umkc.edu/faculty/projects/ftrials/socrates/socratesaccount.html.

 

October 2005

    1. Pictograms...are language too. If you haven't given them a thought yet, I suggest you click on the link http://www.zompist.com/yingzi/yingzi.htm, and read "If English was written like Chinese". I was recently developing some course material that had a mention of Kaizen, a Japanese method of controlling costs, and I found myself wondering if a pictogram of Kaizen would make the content more "real" to the learner. I searched for the pictogram and found it, but the quest made me wonder how interesting pictorial languages must be. This article helped me form a preliminary idea of how these languages are formed; I hope you too will find it interesting.

    2. Though I may sound presumptuous in declaring that bilingualism is something that should interest all of us, I think this assumption rest on solid foundations. If you are a reader of Wavelength, there is a very high chance of your being bilingual.If you are, please click on http://www.geocities.com/cheyenne_language/bilingual.htm to find out why you are brighter than those who speak just one language.

September 2005

    1. Do you know when Pidgin became Creole? Do you know why Nushu died? If you want to know the nuances of language, if you want to explore the causes of births and deaths of languages, if you like to explore the mysteries of humankinds most wonderful gift...check out "What is Language?" at http://anthro.palomar.edu/language/language_2.htm.

    2. A link embedded in the above article (http://www.pbs.org/wgbh/evolution/library/07/2/l_072_04.html) will take you to the article "Birth of a Language." This article probes into the possible causes behind the deaf Nicaraguan children creating a sign language (complete with syntax) that was quite different from the normal sign language used around the world. What is important to note here is that the children rejected the administration's efforts to teach them the usual sign language and created their own instead! I strongly recommend that you view the video provided at this page.

August 2005

    1. Almost all Indian writers are bilingual (at least bilingual.) We become bilingual because we study English as our second language. Some of us have faced the early-childhood trauma of being forced to communicate in English while at school. How much has it really helped? This article "Issues of language and culture impacting the early care of young Latino children" at http://nccic.org/pubs/sanchez99.html explores similar issues faced by Latino children in the US. I would like to draw your attention to the topic, "Fallacies About Second Language Acquisition." This topic explores the issues that are related to forced acquisition of language skills, some thing we've probably experienced in our own childhoods but prefer to forget.

    2. Mexican Americans have influenced the popular culture of the US in many ways. Think of Rodeo, Macho Man, and Head Honcho; or think of Tacos; or even of Carlos Santana. They all have something in common. Read "Impact of Mexican Culture on America" at http://library.thinkquest.org/C008371/ , to find more about them. If your project requires case studies, a study of cultures can make your cases stronger and more realistic.

July 2005

    1. There are many kinds of taboos, but as content developers and instructional designers, we seldom have to deal with the morbid ones! http://dest.travelocity.com/Tips/Item/
      0,3295,178_TRAVELOCITY,00.html
      has a short list that will take only a few seconds to browse, but will help us become more worldly-wise.

    2. http://www.bodylanguagetraining.com/examples.html is a good place to "regain consciousness" about body language. Did you just ask - Why does an ID need to know about body language? There are two reasons. 1. We all want to make a good impression on those we meet. I think it is a generic reason that holds for almost all of us. 2. We, as Instructional Designers, have to make sure that our courses look just the way they were supposed to. I once came across a graphic that was supposed to show a confident CMD of a company but his slouch made him look like a person waiting to be ordered around! Such errors make the learner lose confidence in your course. Remember ARCS.

    3. Read more about body language at http://members.aol.com/katydidit/bodylang.htm. How far does your visualization go? Make it go even further by learning the nuances of human behavior.

June 2005

    1. At times we tend to overlook the subtleties of expression while writing, some of these can cause unintentional harm, or portray the writer as an immature or biased person. The article "Inclusive Language - Inappropriate Words or Expressions" available at http://learnline.cdu.edu.au/studyskills/wr
      /wr_ws_pr_il_iw.html
      provides an insight into why it is important for writers to be critical of their own writing.

    2. Another related URL that deserves attention is http://learnline.cdu.edu.au/studyskills/wr/wr_ws_pr_il_gi.html. I particularly like the section "Ensure that your use of personal pronouns is inclusive." We always talk about ensuring that content should be sex-neutral, still we find ourselves in situations where it's almost impossible to make our content sex-neutral. Here you will find 4 thumb-rules that can help.

May 2005

    1. We continue to talk about culture and how it influences Instructional Design. Here's a baseline definition of culture. This article takes an elemental view of culture, and lists some principles that help define it. Click on http://www.wsu.edu:8001/vcwsu/commons/topics/
      culture/culture-definition.html
      to read this article.

    2. Osculation...have you ever heard of it? Well, it is one of the most common, yet intriguing and fascinating form of human behavior. Still haven't got it? Check out http://www.wsu.edu:8001/vcwsu/commons/
      topics/culture/behaviors/kissing/kissing-essay.html#top
      for some interesting, out-of-the-box reading.

    3. Did you know that you could become a certified culture professional? I was surprised to find that http://www.worldculture.com/culturemark/index.asp has a Culture Globalist Certification Program. This program focuses on cross-cultural communication. I guess Indian eLearning companies could do with at least one culture expert - a specialist who could ensure that our content was culturally compatible with its audience. What do you think?

April 2005

    1. This month we are homebound. Check http://www.answers.com/topic/gurukul to read about some Indian concepts that have shaped out culture through the ancient and medieval times.

    2. If you are planning to write for the US audience or visit the US, check out this site. http://www.edupass.org/culture/ is a collection of all culture issues that you may encounter.

March 2005

    1. While we talk about culture all the time, let’s stop for a moment, and reflect on the definition of culture. Click on http://www.wsu.edu:8001/vcwsu/commons/topics/culture/
      culture-definition.html
      To read the article “A Baseline Definition of Culture.” This article brings into focus the connection between learning and culture, which gives us a huge reason to be conscious of the culture element when we design and develop our courses.

    2. We’ve often worried about using or not using certain words when we write for the American audience. I chanced upon this essay by Candace Coleman, a student at Marymount High School in Los Angeles. I don’t know if this article will be available for long, but it gives us a first hand account of what an African American feels about these issues. I’ve also seen a lot of strong emotion in forums where this issue was being discussed. Click on http://www.tolerance.org/teens/printar.jsp?p=0&ar=33&pi=te to read the essay.

February 2005

    1. Click on http://www.buzzle.com/editorials/text10-29-2004-60970.asp to read an article about Dogpile (Yes!), the search-engine who had to change its name to gain acceptance in a new market. The cultural issues that plague International marketers are the same as those that run havoc in an ID’s life!

    2. Click on http://www.edchange.org/multicultural/initial.html and read about the shift to multicultural education. This article introduces the concept of multiculturalism and how it can be implemented. Though the perspective here is of K-12 education, it applies to all types of content.

January 2005

    1. Ever felt lost in the ocean of words that look alike, sound different; or sound alike mean different; or words that keep appearing and disappearing on the pulsating surface of this lexico-ocean? Ever felt lost thinking what a special word “looked” like? If you have, you should have this URL in your favorites folder. This is a link to the new words, pronunciations, and illustrations from the American Heritage Dictionary of the English Language, 4th Edition.
      http://www.bartleby.com/61/
    2. Also check out the World Fact book at http://www.bartleby.com/151/
      If you are developing content for a country that you know nothing about, or know a lot but aren’t sure whether what you know is right, this is the place you should go to. This Fact book is extensive in every sense of the word!

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