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The Editorial Brush…
Hello Friends,
We welcome you to the first edition of Wavelength
– The Indian Media Newsletter. This newsletter,
in true Wavelength tradition, brings to you information,
inspiration, and entertainment – all bundled together.
Indian eLearning and web media professionals often
do not get the attention they deserve. The eLearning
industry’s focus remains on instructional designers,
while the web-development industry tries to make the
media designer work as a combination of a web-writer,
media designer, and web programmer. Media technologies,
art styles, and the principles of graphic design, often
are not given the kind of importance they should receive.
This is an attempt to knit the media community
together more tightly. Although the focus of this newsletter
will be on digital media, yet we will continue to touch
upon the connections between the three facets of media
– eLearning, web, and print. This is where we
bring to you clear, concise, and useful information
about:
- The problems faced by the Indian media designer
and their solutions
- Inspirational websites with an analysis of
what makes them so interesting
- The new technologies and their features
- A monthly media quiz that helps you sharpen
your media knowledge
- The different art styles and artists of the
world (so that you become more aware and knowledgeable)
- Media and art-related humor
We welcome you to join the Wavelength family. Let
me introduce you to Wavelength. Wavelength is an eLearning
Consulting & Training Company, which has established
itself as a quality training and consultancy provider
for professionals and corporates, in Instructional Design
and Flash ActionScript. Our expertise in Media comes
to us from our gaming wing, Innoken Games (www.innoken.com),
which showcases India’s online game development
capabilities to the world. Wavelength’s instructional
design newsletter reaches almost 2000 content developers
in almost 140 companies in India and abroad.
Now Wavelength’s Media newsletter hopes to bring
to you the winds of change that the Indian media designers
are about to experience. You can read more about Wavelength
at http://www.vibrantwavelength.com/home.htm
FREE MEDIA WORKSHOP!
(Details at http://www.vibrantwavelength.com/media_workshop1.htm)
Before I leave you with the content of this newsletter,
let me invite you to Wavelength’s FREE workshop
– Media for eLearning, which is being organized
on April 22, 2007 (Sunday).
This three-hour workshop introduces digital media in
the eLearning context. The timings of the workshop shall
be 3:00 PM to 6:00 PM. If you would like to attend this
workshop book a seat for yourself by clicking the following
link: http://www.vibrantwavelength.com/media_workshop1.htm
With best wishes and warm regards,
Shafali R. Anand – Director, Wavelength
Puneet Agarwal – Consultant - Media, Wavelength
Corporate Office:
Wavelength eLearning Consulting and Training Pvt. Ltd.
Link House, 2nd Floor,
C-4, Sector 10, Noida-201301, India.
Ph: 9810324284 / 9810412297 / (0120)4315505
email: connect [at ] vibrantwavelength [dot] com
http://www.vibrantwavelength.com
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The Technological Front:
(Top)
Adobe Photoshop CS3
---------------------------------
This month, let us talk about the new and upcoming version of most
graphic designer’s favorite Photoshop.
Almost everyone who has worked on CS2 has loved it. With all those
lovable features intact, Adobe has now launched the Beta version
of Photoshop CS3. The CS3 interface is probably the most customizable
interface that we have seen so far. Adobe has also improved many
other tools in this new version.
In the technological front this month, we take a closer look at
Camera Raw, which allows you to edit JPEG, TIFF as well as raw images
from Camera. Now you can even refine
edges of your selection more accurately. You will also find better
options for converting color photos to grayscale and for controlling
the quality of printouts.
Of course, there are many other improvements that you would like
to explore. Click http://www.adobe.com/products/photoshop/photoshop/
to visit the Adobe site and find out more about CS3. You can also
visit http://www.photoshopuser.com/cs3/sk_features.html
to read about the special features of CS3.
Auto-FX Mystical Lighting:
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If you’ve ever wanted to play with the magic of lights and
shadows, but found Photoshop’s tools rather limiting, we would
like to draw your attention to Mystical Lighting – a tool
that can help you apply photo-realistic lighting and shading effects
to digital images.
First click http://www.autofx.com/mystical_lighting/fairy_wood_large.jpg
to see what this tool can help you achieve (you will still have
to draw the fairies.) This image is from the jewel-case of the software.
Mystical Lighting includes number of visual effects & presets
for variety of looks. To view more examples of what this US$179
software can help you achieve, click http://www.autofx.com/mystical_lighting/mystical_lighting.html
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The Great Masters: (Top)
This section will introduce you to a great artist each
month. This month, we shall look at the great works of Raphael Santi
and read about his short but invaluable life.
Raphael Santi or Raffaello Sanzi was an Italian High-Renaissance
artist and architect. Santi was born in 1483 AD in Urbino and he
died at the young age of 37 in the year 1520. His 26-year career
(he began painting under the tutelage of his father when he was
11) gave us many great works of art.
Read Raphael's detailed biography at: http://www.globalgallery.com/artist.bio.php?nm=raphael
View Raphael's works at: http://www.abcgallery.com/R/raphael/raphael.html
At this point, I would also like to recommend Dan Brown’s
“Angels & Demons” to all those graphic designers
who find time to enjoy novels (I know – designers seldom have
time to enjoyL.) Some of Raphael Santi’s works form the theme
of this book.
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Site of the Month:
(Top)
The Site of the Month for March 07 is http://www.1007.peugeot.co.uk/home.asp
If you are a designer who loves color, you will not be impressed
by the opening animation - but wait. Let the site load completely.
This site uses colors to help the visitor locate the focus area.
The focus area in this case is the car and its features. All the
rest provides an interesting background for improving the visitor's
experience. Here are a few clues that will help you discover how
this site is different from other car-sites.
- This car is called 1007 (the day is not far off when we will
be out-of-stock for the names for humans and may be called, X342,
45D2, and so on,) and the main selling point is that this car
makes life easy and simple. The site looks quite simple and easy
to navigate...this is exactly what they want to say about their
car.
- The starfish with a balloon, the eyes of the octopus, the goblin
in the box, the vines, the hidden camera, and the key! All the
elements come together as an abstract but simple background for
the car.
- Roll your mouse near the eyeballs at the top. The eyes follow
your mouse. Roll the mouse over the key (the one with wings),
the callout follows the motion of the mouse. These simple effects
achieved through simple Flash ActionScript programming keep the
visitor entertained.
- Click the Open Sesame button (the key with wings) to check out
a surrealistic animation. The animation created using simple but
clean line-work and helps bring the focus back on the car.
- Let us look at the top menu. Please click "Outside"
from the top menu and select "Colours" from the sub-menu.
Check out the curvaceous Ms. Lip who will color the car. How?
Well, click the cards in the glove at the right bottom corner.
Ms. lip's animation is simple but captivating. What's your opinion?
- For the final touch... Click "Styling" from the "Outside"
menu. There is this character, who looks a bit like Fidodido who
is shown trying to get away from the camera (hiding behind a bush).
This animation connects the tagline "Not for the Shy"
to the car more strongly
Check out this excellent site at: http://www.1007.peugeot.co.uk/home.asp
Have fun!
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Designer Holmes at Work:
(Top)
Media Designer: I want to create an interactive
presentation using Flash. I have already designed the layout for
the presentation using Photoshop. Can I export the Layered layout
to Flash?
Designer Holmes: Yes, you can, but only through Photoshop
CS2 or higher. Let us see how.
- Create the layered artwork in Photoshop.
- If you have added any layer effects, merge them with their respective
layers, through the following steps:
- Create a new layer.
- Move the new layer adjacent to the layer with the layer effect.
- Merge the two layers.
- Open the file in Image Ready.
- Export the file as swf.
- Import the file into Flash.
- Redistribute the layers
If you work with an earlier version of Photoshop, you can use a
plug-in called PSD2FLA. More details of PSD2FLA can be found at:
http://www.medialab.com/psd2fla/docs/index.html
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Be Inspired:
(Top)
The focus of this section is to bring you the inspirational works
of different artists and graphic designers (3D/2D)!
This month, we shall look at Alonzo Clemons’ art.
Art imitates reality...but this closely? Click http://www.artsales.com/ARTists/Alonzo_Clemons/index.html
to view the works of Alonzo Clemons. Are you marveling at the accuracy
of Clemons' representation? Now marvel at the fact that Clemons
is an autistic savant. Human potential is unlimited...all we need
is single-minded dedication to achieve what we wish to achieve in
life.
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Cartoon of the Month:
Here’s your opportunity to display your creativity
to your kind of world. This media newsletter reaches the entire
cross-section of the eLearning and web-design industry. Show your
talent and let them connect with you. Send your entries to
iamacartoonist [at] vibrantwavelength [dot] com
with the subject – “Cartoon of the Month”. Include
your name and email id, which shall be published along with the
cartoon, if your cartoon is selected for publishing.
Please ensure the following while sending your submissions, or
your submissions may not be entertained.
- Submit the cartoons in jpg and gif formats only.
- The file-size of the submission should not exceed 100 KB. (Files
more than 100 KB will not be considered)
- The subject of the email should be “For Cartoon of the
Month”
- Add your name, your organization’s name (else, “Independent
Graphic Designer”), and the email id that you would like
to see published in the newsletter.
- Send your entries to
iamacartoonist [at] vibrantwavelength [dot] com
For the May 2007 contest, please send us your entries latest by
April 25, 2007.
Note: Wavelength’s decision with respect to the selection
of the Cartoon of the Month shall be final.
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Bye then…
We’ll be here with more information, techno-bits, and some fun-do-fundas,
next month…about the same time.
Have fun and change the way the world looks!
Warm Regards,
Shafali R. Anand – Director, Wavelength
Puneet Agarwal – Consultant - Media, Wavelength
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