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The Editorial Brush…
Hello Friends,
Welcome to this edition of Wavelength – the
Indian Media Newsletter!
The cooling showers of the Monsoons have put a
stop to the soaring mercury. With a clear mind and a
clearer vision, we can now look into the future. Can
we?!
Well, those of us who’ve tried to gaze into
the crystal ball, feel that mobile content and hence
mobile media is the next big thing. With the number
of Mobile net users increasing at the current break-neck
speed, the need for mobile content and mobile media
is expected to rise too.
This month’s article focuses on media for
mobile and underlines the characteristics of mobile
media. It will help you reassess your strengths and
help you identify another path of growth, especially
if your current job is becoming monotonous.
FREE Workshop on Printing Technologies:
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At Wavelength, we shall be organizing a 3-hour
FREE workshop on Printing Technologies. If you are web/eLearning
designer who finds designing for print disorienting;
orient yourself to print by attending this workshop
on September 16, 2007 (Sunday Afternoon.)
Click http://www.vibrantwavelength.com/print_workshop1.htm
for more details and to book your seat.
Flash Certificate Course (FCC):
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Classes begin on October 21, 2007.
Duration: 1 Month, Classes on Sundays.
If you are interested in learning this excellent package
in a professional manner, click http://www.vibrantwavelength.com/flash_certificate.htm
for details and call us at 9810324284/9810412297/0120-4315505.
ActionScript Developer Certificate Course (ASDC):
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Classes begin on September 16, 2007.
Duration: 2 Months, Classes on Sundays.
Click http://www.vibrantwavelength.com/actionscript_certificate.htm
for details and call us at 9810324284/9810412297/0120-4315505
Thanks for being with us. As we continue to explore
some charted and some uncharted territories of art and
media; we will build a knowledge-based media designer
community.
We shall be here again, next month. Until then,
Goodbye!
With best wishes and warm regards,
Shafali R. Anand – Director, Wavelength
Puneet Agarwal – Consultant - Media, Wavelength
Corporate Office:
Wavelength eLearning Consulting and Training Pvt. Ltd.
Link House, 2nd Floor,
C-4, Sector 10, Noida-201301, India.
Ph: 9810324284 / 9810412297 / (0120)4315505
email: connect [at ] vibrantwavelength [dot] com
http://www.vibrantwavelength.com
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Article of the Month:
(Top)
If you are reading this newsletter, you are definitely net-savvy.
In all probability you are also quite comfortable with the use of
mobiles for information transfer and learning. This growth in the
use of mobiles for learning and entertainment would result in a
growing demand for mobile media developers. This month’s article,
“Creatively
Mobile!” addresses some important characteristics of mobile
media.
Click “Creatively
Mobile!” to read this article.
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Art Styles: (Top)
After Mithila art, this month let's discuss Tanjore Art.
Tanjore Art:
--------------------
This month, in our quest of Indian Art Styles, we march towards
the mystical South. The art style that we shall explore this month
is Tanjore art. Tanjore art flourished and still flourishes in South
Tamil Nadu. It has its roots in Thanjavoor or Tanjore and hence
the name.
Tanjore art is unique. It is so different from any other art style
that we need to see it only once to remember it forever. However,
following are some of the important characteristics of Tanjore art.
- The paintings are enhanced using stones and gold. The stones,
depending upon the price, could be precious, semi-precious, or
even glass.
- Tanjore paintings use vibrant colors (reds, yellows, greens,
blues, and black) with gold.
- The figures usually depict gods. The prominent figure takes
up most of the space.
- The figures in the paintings are portrayed as plump, with almost
no musculature.
Read about Tanjore Art at:
http://www.tanjoreart.com/
and at http://www.art-prints.org/tanjore/index.html
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The Technological Front:
(Top)
Final Cut Pro 6
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In the August issue, we discussed Adobe Premier CS3, which has a
lot of features for video editing. This month, let’s talk
about Final Cut Pro 6, which is another magnificent tool in Video
editing. The only limitation of this software is that it is Mac-based.
Final Cut Pro comes bundled with DVD Studio Pro, Motion, SoundTrack
Pro, LiveType, and Compressor. All of these programs need to be
updated or rewritten if you want them to run correctly on any other
platform. These software applications use certain core graphics
and sound capabilities, which can be explored fully only when they
are run on Mac. A decline in performance is also seen when these
software applications are run on a PC.
Let’s explore some of the features of Final Cut Pro in detail.
- RT Extreme in Final Cut Pro has more than 150 filters and it
provides us numerous real time effects.
- Final Cut Pro 6 uses its SmoothCam feature to stabilize shaky
shots without losing standard camera moves. It also allows us
to edit text in motion graphics inside Final Cut Pro with editable
motion.
- Final Cut Pro support for almost every Audio/Video format enables
us to edit any format and also allows us to match different formats
or even different frame rates in the open Format Timeline. If
you use Cinema Tools 4 you will find that it helps you to edit
your movies faster than ever before.
- It also allows mixing of up to 24 channels of audio with the
Mackie Control Protocol Device with Faders. or through an onscreen
mixer.
- Final Cut Pro encourages its use with a number of third party
softwares.
- The Conform feature in Soundtrack Pro automatically updates
our audio projects to match with the video we edit in Final Cut
Pro.
- It also helps shares media using a consolidated storage tool
by Xsan to work in larger workgroups.
Explore Final Cut Pro further at http://www.apple.com/finalcutstudio/finalcutpro/
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The Great Masters: (Top)
The Masters – Caravaggio
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What is so fascinating and romantic about artists?
It is that they are passionate, impulsive, imaginative, and creative?
If so, Caravaggio must’ve ruled over many hearts in the Sixteenth
century Europe. He was all of the above, and more…for he was
even accused of committing a murder after a drunken brawl.
Caravaggio was born Michelangelo Merisi in Caravaggio near Milan,
in the year 1573. He trained under a pupil of Titian, and is known
for the Chiaroscuro effect in his paintings. This effect is characterized
by depiction of light from an unknown source, falling on the focal
areas of the painting while the remaining objects are painted in
the dark areas. Caravaggio's initial works were more erotic in nature,
but as his popularity increased he began working for the Church,
which led to a mellowing of his works.
He died at a very young age (in 1610) but he left behind a mesmerizing
collection of paintings that continue to be a source of inspiration.
To read about the life of this great artist click http://en.wikipedia.org/wiki/Caravaggio
and if you want to discover what Chiaro Scuro is click http://en.wikipedia.org/wiki/Chiaroscuro.
Especially captivating are his early works that bring out the
intrigue of scenes through contrasting tones of Sepia and ochre
and where he made light dance to the tune he set. Check out “The
Musicians,” “The CardSharps,” and “The Fortuneteller.”
http://www.wga.hu/frames-e.html?/html/c/caravagg/index.html
will take you to a chronologically arranged collection of Caravaggio's
works.
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Site of the Month:
(Top)
This month, the site that wears the Site of the Month crown is
http://www.brandbud.com/index.htm
This is the website of a Malaysian Interactive Agency called Bud.
Following are some of the wow-factors of this site.
- The site is built around the concept of bud; the concept of
blossoming...and the entire site is built around the same theme.
The brands (Interactive Agencies work for brands) that they've
worked for, blend seamlessly into the theme.
- Click the link http://www.brandbud.com/index.htm,
to arrive at an island, the bud island, and click ENTER. The site
loads full-screen but with the top-bar visible. What loads is
bud city. The city and its magnificent buildings are created in
3D. Each of these buildings becomes clickable. While you are on
this page, don't forget to check out the little cars, the train,
the digital billboard, the copter, and the steamer animations.
- The Bud Headquarters is one of the great places to explore.
The page loads with a line-work that displays a blossoming bud.
The bud then transforms into a building of about the same shape.
The 3D animation of the same building loads at the right hand
side. Isn't it a subtle but interesting way of displaying one's
strengths? The top of the building carries the logo of Bud.
- Next, click the Auto city. This page displays three buildings
(that "grow" from the sketches of three different buds.)
Each of the building displays a logo. Can you recognize them?
The Lexus and the Mercedes logos are easy to recognize. The theme
is simple and catchy - the bud, blossoms into buildings (that
form the bud city) and the buildings are the brands! Please explore
the remaining buildings at your leisure.
- Now let us visit some other parts of this city. Please click
the "Meet the Buddies" button in the top menu. Each
of buddies will load separately (Probably, its got to do with
the number of separate items that Flash can load simultaneously.)
Once the buddies have loaded, click each of them. Check the effect.
Isn't it cool? The selected buddy moves to the front and brightens
up when you rollover. When you click, the details load and the
character's position changes.
- Now click "Philosophy Garden" to check the interactive
rollover effect. The garden drawing reveals the hidden colors
when tickled by the mouse. Another interesting detail is the shape
of the panels. They are all petal-shaped. The videos are interesting
too.
- Click the "Service Street" to view a street scene,
which is logically animated. The billboards, the cyclist, the
train...everything is executed in a beautiful manner.
- We hope you enjoy learning from the excellent execution of this
site.
Here's the link once again...http://www.brandbud.com/index.htm
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Designer Holmes at Work:
(Top)
Media Designer: I’m working as a media designer
with a Jewelry designing company. I designed a brochure for our
company’s use in Corel Draw. For the background of the brochure,
I used a gradient of a single color (Cherry) fading into white but
in a visible number of steps. When I converted it into a PDF everything
looked fine, but when I took a printout using a color laser printer,
those visible steps converted into a smooth gradient of Cherry with
white. Is there any way to ensure that the steps stay visible?
Designer Holmes: Yes, your gradient can be printed according
to your design – as a smooth gradient or a stepped-one. Normally
whenever we prepare a file for printing (whether for digital printing
using a laser printer or for offset printing), we use a smooth gradient.
But according to the design there can be a need of gradient with
clearly defined number of steps. The following will help you arrive
at the desired result.
In Corel Draw optimize Print Settings through the following steps
- Go to Print Menu by navigating to the File Menu > Print
Option.
- Select the ‘Misc’ Tab in the Print Menu.
- Go to the ‘Fountain Steps’ option, which is just
below the ‘Output color bitmap as’ option.
- Modify the Fountain Steps according to your requirement. By
default the number is 256 to give you the smoothest effect of
gradient. Reduce the number to achieve the required number of
steps.
If you have different gradients in your documents, you may face
another issue. For example, if you had used a smooth gradient in
combination with a stepped gradient, then the Fountain steps option
will not help. Then you will have to use the Blend tool. Use this
tool to create the gradient effect by using two objects of the two
colors between which you want to create the gradient. You can then
adjust the number of steps. This method will help you achieve the
desired output with as many customized gradients, as you would like
to have in your creation. |
See you next month. Until then, enjoy your work and continue to make
your mark on the world.
Warm Regards,
Shafali R. Anand – Director, Wavelength
Puneet Agarwal – Consultant - Media, Wavelength
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